Thursday, January 13, 2005

Paying Bloggers

Diablog ::

Blogging for Business.

It had to come. That is, “paid blogging” has probably existed for a long time in various ways (like a lot of different viral and word-of-mouth marketing), but this (for some reason I didn´t feel good about providing this link) makes it explicit.

The company in question is ”paying our bloggers $800.00 a month and $50/month per qualified lead (up to four/month right now), and we’ll see if our hunch — that the blogosphere is a conversational marketing gold mine — is correct. Marqui will spend almost $200,000 on this project in the next year.” This is definitely business, one of the blogs in question even provide “paid to post” tag.

I believe Torill makes an essential observation: ”Making money from your blog changes the model you work within. Getting paid to blog changes the blog. It isn’t personal publication any more, your blog has become a one-person business.”

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I saw this on one of the blogs I read regularly but didn't think much about it until this comment. It does blur the line between personal and commercial. .. . .

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