Kelly in Kansas

The New York Times > Technology > E-Commerce Report: Online Retailers Pursue Teenagers: "The site, at www.thisit.com, defies traditional Web site design in that it features no navigation bars or even conventional category listings. Instead, visitors are greeted with a depiction of Times Square, with nine numbered billboards and a blimp. If a visitor is lucky, or conditioned, enough to drag the mouse cursor over a number, a small preview screen appears and describes that section's contents.

Among other things, the site has advice on trends, music downloads and video clips, and a series of photo layouts designed by the editors of Teen Vogue featuring models wearing Macy's merchandise. One layout, called 'Bohemian Rhapsody' after the song by Queen, features jeans, a sweater and a camisole. When visitors click the 'buy now' button, they are taken to a page on the Juniors/ThisIt section of Macy's.com, where those items are shown along with prices and color options."

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Will be interesting to see how this works. Sounds like a great idea. I do more and more of my shopping online. For example, I discovered that the new Vashon fit pants from Eddie Bauer fit me best so now I can go to their web site and order according to that fit.