Monday, March 14, 2005
The New York Times > Business > Media & Advertising > Can Papers End the Free Ride Online?
The New York Times > Business > Media & Advertising > Can Papers End the Free Ride Online?: "
Can Papers End the Free Ride Online?
By KATHARINE Q. SEELYE
Published: March 14, 2005
Consumers are willing to spend millions of dollars on the Web when it comes to music services like iTunes and gaming sites like Xbox Live. But when it comes to online news, they are happy to read it but loath to pay for it.
Newspaper Web sites have been so popular that at some newspapers, including The New York Times, the number of people who read the paper online now surpasses the number who buy the print edition.
This migration of readers is beginning to transform the newspaper industry. Advertising revenue from online sites is booming and, while it accounts for only 2 percent or 3 percent of most newspapers' overall revenues, it is the fastest-growing source of revenue. And newspaper executives are watching anxiously as the number of online readers grows while the number of print readers declines."
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There appears to be plenty of advertising so I"m surprised that the stats in this article say only 2 to 3% of revenue comes from ads.
I'm in a small enough town that we can get SOME major newspapers at the END of the day. I also don't mind paying for archived articles. Interesting dilemma.
The newspapers are also forgetting all the other ways to get your news . . . . for free . . .
Can Papers End the Free Ride Online?
By KATHARINE Q. SEELYE
Published: March 14, 2005
Consumers are willing to spend millions of dollars on the Web when it comes to music services like iTunes and gaming sites like Xbox Live. But when it comes to online news, they are happy to read it but loath to pay for it.
Newspaper Web sites have been so popular that at some newspapers, including The New York Times, the number of people who read the paper online now surpasses the number who buy the print edition.
This migration of readers is beginning to transform the newspaper industry. Advertising revenue from online sites is booming and, while it accounts for only 2 percent or 3 percent of most newspapers' overall revenues, it is the fastest-growing source of revenue. And newspaper executives are watching anxiously as the number of online readers grows while the number of print readers declines."
------------------
There appears to be plenty of advertising so I"m surprised that the stats in this article say only 2 to 3% of revenue comes from ads.
I'm in a small enough town that we can get SOME major newspapers at the END of the day. I also don't mind paying for archived articles. Interesting dilemma.
The newspapers are also forgetting all the other ways to get your news . . . . for free . . .
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