Tuesday, October 25, 2005

mamamusings - Teenagers redefine what it means to be present

mamamusings: "Teenagers and the internet:

Kids ages 12-17 are more connected than others, more intense users. They love and use IM, they love and use their cell phones (only 45% have cell phones—but if they have them, they love them). If you combine their IM and cell phone use, teenagers are redefining what it means to be present (great quote). His daughter was featured in a news story entitled “the conversation never ends”. 8 out of 10 teenagers play online gains (54% gain in 2 years). Also a 38% increase in getting news online; 71% growth in buying things online (up to 43% of teens). They increasingly use the Internet for health information—particularly for “sensitive subjects.”

Strikingly, teens are creating content. He says they’re about to release a new report on this topic. (Yay!) New surveys show that 19% of teenagers have created blogs (3x the adult rate); an even higher % have created and worked on their own web sites.

Teenagers are frenetic multitaskers. Hardly any of them do a single thing at a time. They’ve been referred to as Generation “M” (for media). When you add up the time they spend using their various forms media, it’s about 8.5 hours a day—but they do it in 6.5 hours of real time."

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