Tuesday, September 19, 2006

Interactive Book

I saw this article in USA Today and find it quite intriguing. Although the product placement is blatant (like it's not in other media outlets . . . )but, most importantly, this product meets the demands of consumers - especially at an age when they are so brand conscious. Additionally, if it gets them near a book and reading, that, too, is a good thing.

The book is designed to look like a high school student's journal and you can call her "friends'" phone numbers to hear messages from them. A print interactive experience. Websites are much more static now so there shouldn't be a problem with keeping those up-to-date or using the book's website to do so.

Hmmmmmm. . . . . applications to history. . . . . I have seen several of the Chronicle books on immigration, the Civil War, etc., but this is a new twist to consider.

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